PPC Executive · Performance Marketing

I turn ad spend into predictable revenue.

Three years running Google & Meta Ads for brands across India, Spain, Portugal and the wider EU — planning budgets, testing creative, and squeezing ROAS out of every campaign I touch.

Start a conversation See the work
₹1Cr+
Monthly budget managed
4X
Best ROAS achieved
3
Years in PPC
#1
Search rankings won
Data visualisation

Performance by the numbers

Yashram Lifestyle Brands · 2024

ROAS Trend (Monthly)

Yashram Lifestyle Brands · 2024

Revenue vs Ad Spend (₹)

WeightWorld · Nov 2025–Jan 2026

EU Market Spend (£)

WeightWorld · Peak ROAS by Market

ROAS % by Market

Campaign Portfolio Mix

Campaign Types Managed
Work experience

Where the budgets lived

Aug 2025 — Mar 2026
PPC Executive
Comfort Click Soft Tech Pvt Ltd · Zydus Wellness Group
  • Managed and optimised Google Ads campaigns for Spain, Portugal and EU markets on a monthly budget of ₹1 Crore+, holding strong ROI throughout.
  • Ran market and competitor research to sharpen targeting and surface new growth opportunities.
  • Built and refined offers, ad creatives and campaign structures to lift conversions.
  • Tracked results in analytics tools and turned the data into decisions for ongoing optimisation.
Apr 2023 — May 2025
Google Ads Executive
Yashram Lifestyle Brands Pvt Ltd
  • Took relevant keywords to first-place rankings, driving four-digit monthly traffic across Search, PMax and Display.
  • Optimised bid strategies and lifted CTR, resulting in a 4x ROAS.
  • Studied competitive brands and applied Google's recommendations to push performance further.
  • Planned and launched Meta Ads campaigns across Facebook and Instagram focused on conversions, traffic and sales growth.
Selected projects

Campaigns & growth work

Meta + Google Ads · Shopify

Dchica

  • Managed Meta Ads and Google Ads campaigns to support customer acquisition
  • Conducted a full Shopify audit, optimised product listings and improved SEO performance
Paid Media

Huedlife

  • Planned and optimised paid campaigns to improve reach and engagement
  • Monitored performance and turned results into optimised insights
App Growth

AnyTimeProperty App

  • Supported digital campaigns focused on app growth and user acquisition
  • Tracked performance metrics and optimised conversion initiatives
E-commerce · Meta + Google Ads

Soglamy

  • Scaled the brand from launch stage through performance marketing and growth strategy
  • Managed Meta and Google Ads campaigns, customer acquisition and audience testing
Expertise

What I run, day to day

Google Ads (Search, PMax, Display, Shopping, Video)Daily driver
Meta Ads (Facebook & Instagram)Strong
Bid Strategy & ROAS OptimisationStrong
Shopify & SEOWorking knowledge
A/B Testing & Competitor AnalysisStrong
Google Ads Meta Ads Shopify Social Media Marketing SEO Retargeting A/B Testing Competitor Analysis Bid Strategy
Languages
English Telugu Hindi Kannada
Education

Background

Bachelor of Computer Sciences
Sri Krishnadevaraya University
M.E.C
Sri Vani Vidyanekethan, Uravakonda
Live campaign data · Comfort Click / WeightWorld (EU)

Managing ₹1Cr+/month
across Spain, Netherlands & Portugal

£90,661
🇪🇸 Spain — Jan 2026 spend
410%
🇪🇸 Spain — Peak ROAS (Nov 2025)
£52,613
🇳🇱 Netherlands — Jan 2026 spend · 3.19× ROAS
£9,855
🇵🇹 Portugal — Jan 2026 spend
🇪🇸 Spain 🇳🇱 Netherlands 🇵🇹 Portugal
🇪🇸 Spain — Campaign Performance (Nov 2025) Peak 410% ROAS
WeightWorld Spain Nov 2025
🇵🇹 Portugal — Campaign Performance (Jan 2026) £9,388 Spend
WeightWorld Portugal Jan 2026
🇳🇱 Netherlands — Campaign Performance (Nov 2025) £83,473 Spend · 323% ROAS
WeightWorld Netherlands Nov 2025
Live campaign data · Yashram Lifestyle Brands / Adira

Real dashboards,
real numbers

May 2024
₹1,131,197Revenue 7.37×ROAS 732Conversions
Google Ads dashboard May 2024
Jul 2024
₹906,854Revenue 3.78×ROAS 654Conversions
Google Ads dashboard Jul 2024
Sep 2024
₹543,564Revenue 23.27×ROAS 347Conversions
Google Ads dashboard Sep 2024
Nov 2024 · Morph Maternity
₹86,613Conv. Value 6.08×ROAS 50Conversions
Morph Maternity Google Ads Nov 2024